YouTube is without question an amazing channel for marketing your brand and business. Video marketing is becoming one of the most popular forms of content today, and it continues to post significant growth. If you haven’t yet taken a look at all video marketing has to offer your business, this is the time.
Video Creates Personal Connections
Video has taken businesses and given them exposure in ways that old-school advertising just can’t do. Consider the YouTube personalities who have become instant celebrities by taking videos of what they do and sharing them with the world. Why so much success? The answer comes down to the personal touch and connection that video provides.
Everyone wants to feel that they are special, and video marketing can make each customer in your court feel closer to your brand by what you choose to share with them. A personal story, an inside tip, and even a funny joke can build a connection with viewers. Remember, the importance of personal connection can have a drastic effect on your business. Connection leads to trust, trust leads to conversion, conversion leads to success.
Between YouTube and online videos, there are some staggering statistics. Being aware of them makes you aware of the power that video holds. Consider that:
- The world watches over 6 billion hours of video on YouTube each month. In addition, there are currently over one billion users on YouTube. This means that there are over six billion hours of viewing time on YouTube every month. Wouldn’t your business love to take up even a few of those hours?
- YouTube is now the second largest search engine in the world. Many people are shocked to hear this particular statistic. Google might still be king, but this shows the immense power of video and where it’s heading. If you don’t have a presence there, you’re missing out.
- Online video users will only continue to grow. Nearly 1/8th of the world’s population will be watching video content online. This growth is why so many companies are looking at ways to bring video into their marketing campaigns.
- 33% of tablet owners watch more than one hour of video per day on their device. Desktop and laptop computers are most likely the ones generating the video content, but mobile devices are the most popular way for users to view that content. People enjoy reading, listening, and viewing anywhere and everywhere.
These statistics show just how important it is to have a marketing strategy with YouTube, but there are many places where you can take advantage of video marketing. Add videos to your website for visitors to get to know your brand better. Create a video about your company on your about page, upload an introduction video on your homepage, or try a recap video on your blog posts.
As Video Grows, Grow Along With It
There is no doubt that the popularity of video marketing will continue to grow, and the same can certainly be said for YouTube. And as they grow, will your brand grow along with them? Will you take advantage of all video marketing has to offer, or will you put it off until you find yourself behind the competition?
If you don’t have a strategy for your social media marketing efforts yet, we may be able to help you. http://sanjose.ignitedlocal.com has seen the future of social and online video marketing, and we like it. Take a look at our website to discover all we have to offer to help you to develop a winning video marketing strategy for future success.