Growing Your Business With Video Marketing

Growing Your Business With Video Marketing

According to Entrepreneur, 80 percent of online content will be video by 2019. That’s less than a year away. If your business hasn’t delved into the realm of video marketing yet, now is the time to start planning for it.

Where Video Branding Began

You might wonder just when video became such an important part of business and branding. With the high amounts of written content across web and social platforms, can video really be such a big deal? One word can answer that question: YouTube. Billions of videos are uploaded and viewed around the world on YouTube, and this has lit a fire to inspire. And with live streaming options, anyone can take advantage of video to reach their audience.

Take a look at some of these incredible YouTube statistics:

  • YouTube has over a billion users.
  • The average viewing session on mobile is more than 40 minutes.
  • More than half of YouTube views come from mobile devices.
  • Overall, YouTube reaches more people between ages 18-49 than any cable network.

Google still reigns supreme when it comes to daily hits, but YouTube is now the number 2 search engine in the world. Any brand who wishes to expand its digital footprint and reach more consumers would be foolish not to explore the options that YouTube has to offer.  With over 500 hours of content uploaded to YouTube every minute, there’s easily a place for your brand.

More Time Spent Online 

People are spending more time online than at any point since the internet began. Smartphones, tablets, mobile apps, streaming sites; all of these have grown and contributed to watching and searching anywhere, any time. With the average user spending just under 2 hours a day watching video online, it’s good news for marketers who want to find new ways to reach their customers.

Video is incredibly inexpensive and can make a big impact on viewers. Social channels like Instagram and Snapchat give marketers an open door to reach their consumers. Video is personal, can tell a great story, and give consumers an inside look at who you are underneath the sales pitch. The bottom line is that using video content on social media can produce a higher level of engagement than other types of marketing.

Time To Jump On The Bandwagon

Both brands and marketers are planning their strategies to involve more video this year. The obvious distribution channels on the marketing radar are YouTube and Facebook. They’re not the only tools of the trade, however. When asked about other channels of distribution, the breakdown of business responses might surprise you:

  • 48% YouTube
  • 39% Facebook video
  • 33% Instagram
  • 20% Messaging apps
  • 15% Podcasts
  • 13% Snapchat

The majority of marketers are looking to add channels that support video because video produces results. It can increase traffic and conversations for any sized business, from large corporations to small start-ups. A 2-minute video taken on a smartphone can catch the eye of viewers everywhere and create a conversion rate that other mediums might fail to achieve. Users are more likely to buy products online, call vendors, visit marketer’s websites, boost engagement, and increase click-through rates.

Maybe it’s time to ask yourself: What is my brand doing to do to jump on the video bandwagon? Since most businesses are just beginning to discover its benefits, this is the best time to start the process. Having a good marketing company on your side is the best way to get where you want to be, and is ready to take you there. Contact us today to avoid being left behind on this expanding trend.