Brand Building Blog

Show-Off What Makes Your Business Great  Building an online brand presence helps potential clients discover your products. When customers have a specific demand or desire, they satiate themselves with an online search for a ...

Social media is where it’s at and unless you’re using it to your advantage, you’re already several steps behind the rest. There are countless companies out there and chances are, you’re not offering anything that someone else ...

In a world that’s completely centered on technology, it can be difficult to develop a solid social marketing strategy. Sometimes, it’s just figuring out where to begin that can leave business owners frustrated. The Struggle Is ...

What does it really take for your brand to be successful? Quarterly profits year after year? Popularity across all media platforms? Successful marketing campaigns? All companies have their own secret formulas, but success begins with a clear ...

Trust is a significant part of any relationship, from the home to the office. In business relationships, the degree to which others trust you and your company can be the difference between closing a deal and losing it. Building trust takes time, so ...

Not every marketer has the ability to create no-fail campaigns every time, right out of the gate. In fact, dynamic campaigns that exceed expectations on the first try without tweaks or revisions are not as common as you might assume. Thinking, ...

Keeping a Friendly Tone on Your Website Can Help Increase Business  You're a business owner, you built what you have from the ground up. People throughout your life have always been probing you for weaknesses, trying to find ways to take ...

Have you heard of Grumpy Cat? This cat is the most popular meme on the internet. And when I say that, I am not speaking of hyperbole. This statement can be inferred from the wealth created by the cat.   Grumpy Cat is worth $100 ...

Mission statements may seem drained, but they are a key element that every business should implement, and take advantage of. They help build your businesses identity and drive you toward long-term success.    What is a Mission ...

"'Cause we are living in a digital world."  Yes, you read that correctly, it's out with the old and in with the new. Materialism may have been all the rage in the '80s, but high-tech technology is what your business needs to succeed ...

Small Business Saturday or SBS is an internationally recognized shopping holiday mirroring Black Friday and Cyber Monday to encourage local communities to support and recognize small businesses. Recognized as an official holiday in November 2010, ...

H Marketing, and keywords, and witches, oh my!   With Halloween landing on a Tuesday, it's too good of a marketing opportunity to pass. You're probably thinking it's too late to cash in on the spooky holiday, however, there's no better time to ...

Are you racking your brain to find new ways to market your business? Maybe you have given the environmental movement a thought.  Going “green” entails having environmentalism at the core of your business. There are plenty of ...

As a local business, your location in a community is part of your identity. Where you are located and how people find you is an extremely important process of finding new customers and retaining clients. The absolute best mapping technology ...

It is hard to overemphasize how big a role your business website plays in today's world. New customers find you there, and repeat customers use your web address to keep in contact or to refer others to your business. These days potential customers ...

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