San Jose Local Marketing Blog

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

In the modern world of marketing, it’s a wonder that so many businesses neglect to make a digital marketing plan Falling into the trap of thinking that your small business can’t benefit from digital marketing can ...

Posted on July 13th, 2018
In Digital Marketing

8 More Reasons Businesses Need to Use Social Media

Unless you’ve been hanging out under a rock, you know that social media has taken the world by storm. Of course, as long as you have Wi-Fi, even those under a rock can be in-the-know. How much do you know? Your Local ...

Posted on July 13th, 2018
In Social Media Marketing

6 Reasons Email Marketing Is A Must for Small Businesses

Email marketing is still a valuable tool for your small business. If you aren’t using it, you could be missing out on a whole base of consumers who don’t know you, or have forgotten who you are. And missing out or being ...

Posted on July 6th, 2018
In Email Marketing

Master the Art of Local Marketing with these 12 tips

It’s All About the Benefits Local business owners know how important local marketing is to their company Marketing should aim to reach beyond the standard sales pitch and into something deeper. The right techniques can create ...

Posted on July 6th, 2018
In Local Internet Marketing

10 Tips For Saving Time And Getting Better Results With Your Content Marketing

Content is king. You’ve heard the words, but what do they mean? If it’s not the right content, it could make you look like the joker Better Quality In Less Time Content marketing is time ...

Posted on June 29th, 2018
In Content Marketing

4 Ways Your Small Business Can Thrive Using Digital Marketing

According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. Small businesses are the backbone of the country’s economy, so they must keep us with the bigger businesses to stay relevant. ...

Posted on June 29th, 2018
In Local Internet Marketing

The Small Business Guide To Digital Marketing On A Shoestring Budget

Promoting your small business can be difficult, and creating brand awareness can be even tougher Unfortunately, the odds are against your small business success from the beginning. You likely don’t have the time or ...

Posted on June 22nd, 2018
In Digital Marketing

How Local Businesses Should Be Doing Keyword Research

The idea of implementing search engine optimization (SEO) into your marketing plans can seem overwhelming. In order to keep your business relevant and competitive, however, you’ll need to use it to your advantage. Appearing in a search result ...

Posted on June 8th, 2018
In Content Marketing

Why Your Small Business Should Have A Content Marketing Strategy

Slowly, but surely, paid advertising has become less effective in the grand scheme of bringing on new customers. Today’s consumer is less interested in what the company has to say about themselves, and more interested in what other ...

Posted on June 1st, 2018
In Content Marketing

How to Incorporate an Easy-to-Use Interface

The term "user experience" likes to get thrown around, especially in the tech world. It refers to the ability of a consumer to interact with the digital aspect of a business, usually in reference to a website or app. This philosophy is ...

Posted on May 25th, 2018
In Digital Marketing

Growing your Brand with Facebook Campaigns

For a small business, it takes time to build up the reputation and financial standing of the company. Website traffic doesn't just happen overnight, although we wish it did. For many years small companies have had to go out of business because ...

Posted on May 24th, 2018
In Local Internet Marketing

Get engaged! 7 Ways to Create Website Engagement

Having a website is all well and good but actually eliciting engagement is another thing entirely. Your company’s website should be focused on building a customer base and a brand. The more user engagement you have, the better your sales will ...

Posted on May 24th, 2018
In Local Internet Marketing

How to Create an Email Autoresponder

Are you tired of missing sales? Are you tired of your email subscribers becoming more and more disengaged with your emails? If so, then you need to implement a solid email autoresponder that converts new leads, manages your relationship with current ...

Posted on May 23rd, 2018
In Email Marketing

Why Content Marketing on Social Media?

If you run a business, you need to have a presence where your customers hang out. For many Americans, that's online. Studies show the average American spends as much as 40 minutes on Facebook every day. Many also actively use sites like Twitter, ...

Posted on May 22nd, 2018
In Content Marketing

6 Tips to Make Your Business Instafamous

Using Instagram for free views and customer participation is a no-brainer. But can you create value-adding content that makes your account worthwhile to follow? For this article, the focus will specifically be about the type of content you need to ...

Posted on May 21st, 2018
In Social Media Marketing

Find Out What Makes Your Business Great!

Show-Off What Makes Your Business Great Building an online brand presence helps potential clients discover your products. When customers have a specific demand or desire, they satiate themselves with an online search for a ...

Posted on May 18th, 2018
In Brand Building

The End of Marketing on Facebook News Feed

Facebook has recently made some drastic changes to the News Feed as the world knows it. Mark Zuckerberg writes, "We've gotten feedback from our community that public content -- posts from businesses, brands, and media -- is crowding out the personal ...

Posted on May 15th, 2018
In Social Media Marketing

Use These 5 Tips to Make Sure Your Emails Are Read

Keep Your Deliverability Positive When it comes to email marketing, there are a few things that could negatively affect your deliverability. This can be especially noticeable when using referral programs and tools to accelerate your growth. ...

Posted on May 9th, 2018
In Email Marketing

Inbound Marketing and Facebook: How it Works

Every good plan needs a good, supportive strategy behind it. If your plans include taking the Facebook world by storm, you’ll need a well thought out way to get there. Think of it this way: You can make a plan to go the beach, but ...

Posted on May 8th, 2018
In Social Media Marketing

Facebook Insights Analyze Target Audiences For Your Business

Connecting businesses directly to their customers is what makes social media such a marketing powerhouse. Interacting with your audience builds trust, buy-in, and commitment. By tailoring your social media platforms, like Facebook, to meet customer ...

Posted on May 7th, 2018
In Social Media Marketing

Maximize SEO On Your Website To Increase Sales

For a website to be a high performer, you’ll need to do more than just a few simple moves during business hours. You can spend all day producing content and interacting with consumers, but unless you have some strange superpowers that would ...

Posted on May 2nd, 2018
In Local Internet Marketing

Growing Your Business With Video Marketing

According to Entrepreneur, 80 percent of online content will be video by 2019. That’s less than a year away. If your business hasn’t delved into the realm of video marketing yet, now is the time to start planning for it. Where Video ...

Posted on May 1st, 2018
In Digital Marketing

Email Tips From One Of The Greats

Despite the advancement of social media, simple email communication is not dead. Writing a good email is not as easy as it sounds if you have no clue what the email must include. Apple co-founder and visionary Steve Jobs wrote several thousands of ...

Posted on April 30th, 2018
In Email Marketing

What Is And Isn't Smart AdWords Bidding

There is no question that machine learning is the future of search. New search strategies and bidding strategies continue to appear everywhere. In the last year alone, Google added two new bidding strategies (maximize clicks and maximize ...

Posted on April 27th, 2018
In Pay Per Click

Digital Marketing Trends To Jump On

Every business and organization today has to find ways to keep up with the ever-expanding and constantly-changing trends in the digital world. To miss one change is to miss out on a bounty of opportunity. There are several important trends will ...

Posted on April 26th, 2018
In Digital Marketing

How to Increase Leads with Video Marketing

YouTube is without question an amazing channel for marketing your brand and business. Video marketing is becoming one of the most popular forms of content today, and it continues to post significant growth. If you haven’t yet taken a look at ...

Posted on April 25th, 2018
In Digital Marketing

Fitting Only So Much In A Space So Little

Though Instagram is hailed as one of the top social media platforms, it can be tricky to navigate. A picture may be worth a thousand words, but it’s always nice to have a keyword-filled caption to ensure the picture gets viewed. With so little ...

Posted on April 24th, 2018
In Local Internet Marketing

Changes To AdWords Campaigns Can Affect Your Strategy

Google explains that an attribution model is the rule that decides how credit for sales and conversions is assigned during points of contact along the conversion path. Currently, Google AdWords defaults to last-click attribution, which applies ...

Posted on April 23rd, 2018
In Local Internet Marketing

What Are Chatbots And How To Incorporate Them Today

Chatbots are programs that are created specifically to engage with received messages. They can be programmed to respond identically each time they are accessed, to respond differently based on keywords and phrases, or to adapt their responses to ...

Posted on April 20th, 2018
In Digital Marketing

Top 5 Instagram Tips To Increase Viewership

Instagram is currently the hottest social media outlet on the market. In two short years, it has doubled its user base to 800 million, with 500 million of them using the platform daily. Its ability to share photos and videos is unparalleled, and ...

Posted on April 19th, 2018
In Social Media Marketing

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